It’s not just the likes of Etsy and AirBnB that generate great revenues from marketplaces. When done right, a software marketplace can be a very profitable business, especially in an era when cloud services are more in demand than ever. Naturally, every entrepreneur in the tech...
As the cloud market evolves, it’s only natural that the price models evolve as well. When a vendor uses a cloud marketplace service provider, they expect a turnkey service, but also unlimited flexibility. It may sound like a Catch-22 situation, but it’s really not. Allow me to...
It looks like pretty soon, companies will run purely on SaaS. According to a recent study, 2018 may remain in tech history like the year when a SaaS-exclusive tech market becomes a reality. Just as we speak, the vast majority of industry-leading systems and applications are...
Soon enough, companies will run on SaaS alone, says a new study in this industry. Whether that will happen this year or in the upcoming five years, it remains to be seen. However, one thing is certain: the cloud market has an immense potential for everyone....
It’s not just the likes of Etsy and AirBnB that generate great revenues from marketplaces. When done right, a software marketplace can be a very profitable business, especially in an era when cloud services are more in demand than ever. Naturally, every entrepreneur in the tech...
Acquiring customers for software products is not exactly a walk in the park, especially in the SaaS field. According to Cisco, the competition is going to become even fiercer by 2020. Software marketplaces make no exception from this cutthroat trend. If you are going to survive...
Any successful product starts with a deep understanding of the client you’re going to sell it. This is especially true for marketplaces. A marketplace suite has to cover a wide range of needs and has to help its clients solve actual, sometimes crucial issues. You cannot...
We all know that the right pricing can make all the difference when it comes to SaaS. “How often should I bill my customers?” is a crucial question for any SaaS entrepreneur. In the SaaS business, annual and monthly plans are the most common billing...
The concept of product bundling is not new. Does “Happy meal” ring a bell? You have probably bought a menu in a fast food or an anthology of songs: they are all bundles. We can certainly say that almost every market bundles products into package...
Over the last few years, software billing has moved from one-time licensing to recurring subscription billing. With big names like Microsoft Office and Adobe’s Creative Suite turning to subscription pricing models, SaaS marketplaces need to look into this model and understand why it is becoming so...