Blog

We all know that the right pricing can make all the difference when it comes to SaaS. “How often should I bill my customers?” is a crucial question for any SaaS entrepreneur. In the SaaS business, annual and monthly plans are the most common billing intervals. However, each revenue model... read more →

The concept of product bundling is not new. Does “Happy meal” ring a bell? You have probably bought a menu in a fast food or an anthology of songs: they are all bundles. We can certainly say that almost every market bundles products into package deals, and the software market... read more →

Over the last few years, software billing has moved from one-time licensing to recurring subscription billing. With big names like Microsoft Office and Adobe’s Creative Suite turning to subscription pricing models, SaaS marketplaces need to look into this model and understand why it is becoming so popular. Understanding subscription billing... read more →

User retention is one of the most relevant elements that can influence the growth and the revenues of your SaaS marketplace. You can invest as many money as you like into user acquisition, but the real challenge is to turn casual customers into habitual users of your marketplace and of... read more →

If you manage a marketplace, you want your potential customers to find you and your products easily. Sure enough, if you attract more visitors, you have more opportunities to sell and therefore increase your revenues. This is basically the reason why you cannot ignore SEO on the product pages of... read more →

Any marketplace is based on a delicate balance between vendors and customers. To attract customers, it needs vendors. To attract vendors, it needs customers. Long story short, to ensure the success of your business app marketplace, you need applications. If you have more apps on your marketplace, you will attract... read more →

In the SaaS business, price is part of the marketing strategy. It contributes to attract new users and drive sales. This is the reason why the pricing strategy is so important for software vendors. If you are wondering whether the tiered pricing model is right for your business, in this... read more →

One of the best things of SaaS applications is that software vendors can track and measure how customers use their application. As a result, ISVs can define pricing models that are related to the actual usage of services, such as the usage based or per active user pricing models. Successful... read more →

What do successful companies like Evernote, Dropbox, Prezi and even Skype have in common? They are all using the freemium pricing model to attract new users and grow rapidly. Software vendors might think that since this strategy worked so well for them, it will work for their SaaS application too.... read more →

Users know what they want. When looking for a new SaaS application your potential customers typically compare different services and base their selection on two factors: price and features. So, is the feature based pricing model always the best strategy? Well, it depends... The feature based pricing model: from physical... read more →